Thursday, May 31, 2018

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By:"Gretchen Papazian","Joseph Michael Sommers"
Published on 2013-02-04 by McFarland

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By:
Published on by Word Association Publishers

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Wednesday, May 30, 2018

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By:"Stuart Charles Shapiro"
Published on 1992 by Computer Science Press, Incorporated

The text uses a tutorial style that focuses on learning by interaction and experimentation.

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By:"James Stephenson"
Published on 2007-01-01 by Entrepreneur Press

The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.

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By:"Sarah Petty"
Published on 2012 by Greenleaf Book Group

A revelation for small business owners: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors. Petty and Verbeck inspire you to live your passion and pass your enthusiasm on to your customers, without succumbing to the pressure to discount.

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By:"Carol W. Ellis"
Published on 2005 by AMACOM Div American Mgmt Assn

Your company thinks you're ready to manage. We think you could use a little help.

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Tuesday, May 29, 2018

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By:
Published on 1994-01 by Addison Wesley Publishing Company

Virtually all Macintosh applications use sound. Now comes Apple's definitive guide to creating programs that use sound effectively. It is a complete reference to programming sound and music into Macintosh applications, covering the utilization of those parts of the Macintosh Toolbox that are used to record and play back sounds.

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By:"Michael Nicita","Ronald Petrusha"
Published on 1984 by Hall Reference Books

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By:"Daniel P. Friedman","Mitchell Wand"
Published on 2008-04-18 by MIT Press

1. Inductive sets of data 2. Data abstraction 3. Expressions 4. State 5. Continuation-passing interpreters 6. Continuation-passing style 7. Types 8. Modules 9. Objects and classes.

This Book was ranked 25 by Google Books for keyword Programming Languages Lisp Manual Guilde.

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By:"Matthias Felleisen"
Published on 2001 by MIT Press

This introduction to programming places computer science in the core of a liberal arts education. Unlike other introductory books, it focuses on the program design process. This approach fosters a variety of skills -- critical reading, analytical thinking, creative synthesis, and attention to detail -- that are important for everyone, not just future computer programmers.The book exposes readers to two fundamentally new ideas. First, it presents program design guidelines that show the reader how to analyze a problem statement; how to formulate concise goals; how to make up examples; how to develop an outline of the solution, based on the analysis; how to finish the program; and how to test. Each step produces a well-defined intermediate product. Second, the book comes with a novel programming environment, the first one explicitly designed for beginners. The environment grows with the readers as they master the material in the book until it supports a full-fledged language for the whole spectrum of programming tasks.All the book's support materials are available for free on the Web. The Web site includes the environment, teacher guides, exercises for all levels, solutions, and additional projects.

This Book was ranked 23 by Google Books for keyword Programming Languages Lisp Manual Guilde.

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By:"Patrick Tissington","Markus Hasel"
Published on 2017-01-13 by SAGE

A systematic guide to successfully producing written work for business and management degrees. The authors address the all-too-common pitfalls of essay assignments, as well as providing readers with a step-by-step programme to approach essay questions, both in coursework and exam contexts. New to the Second Edition: Relevance of writing skills to employability highlighted throughout Additional content on researching a topic New content on adapting writing for different audiences New content on academic writing tips Addition of useful websites Additional coverage of plagiarism More on critical evaluation More on changing requirements through different levels of study. Suitable for all business and management students looking to improve their essay writing skills. SAGE Study Skills are essential study guides for students of all levels. From how to write great essays and succeeding at university, to writing your undergraduate dissertation and doing postgraduate research, SAGE Study Skills help you get the best from your time at university. Visit the SAGE Study Skills website for tips, quizzes and videos on study success!

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Monday, May 28, 2018

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By:"Matt Neuburg"
Published on 2006-01-04 by \

Mac users everywhere--even those who know nothing about programming--are discovering the value of the latest version of AppleScript, Apple's vastly improved scripting language for Mac OS X Tiger. And with this new edition of the top-selling AppleScript: The Definitive Guide, anyone, regardless of your level of experience, can learn to use AppleScript to make your Mac time more efficient and more enjoyable by automating repetitive tasks, customizing applications, and even controlling complex workflows. Fully revised and updated--and with more and better examples than ever--AppleScript: The Definitive Guide, 2nd Edition explores AppleScript 1.10 from the ground up. You will learn how AppleScript works and how to use it in a variety of contexts: in everyday scripts to process automation, in CGI scripts for developing applications in Cocoa, or in combination with other scripting languages like Perl and Ruby. AppleScript has shipped with every Mac since System 7 in 1991, and its ease of use and English-friendly dialect are highly appealing to most Mac fans. Novices, developers, and everyone in between who wants to know how, where, and why to use AppleScript will find AppleScript: The Definitive Guide, 2nd Edition to be the most complete source on the subject available. It's as perfect for beginners who want to write their first script as it is for experienced users who need a definitive reference close at hand. AppleScript: The Definitive Guide, 2nd Edition begins with a relevant and useful AppleScript overview and then gets quickly to the language itself; when you have a good handle on that, you get to see AppleScript in action, and learn how to put it into action for you. An entirely new chapter shows developers how to make your Mac applications scriptable, and how to give them that Mac OS X look and feel with AppleScript Studio. Thorough appendixes deliver additional tools and resources you won't find anywhere else. Reviewed and approved by Apple, this indispensable guide carries the ADC (Apple Developer Connection) logo.

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By:"Priscilla Huff"
Published on 2009-11-04 by Crown Business

Can I be a stay-at-home mom and still earn extra income? Which home business is best for me? Where can I find expert advice on launching my own business? How much will it cost to get started? For nearly two decades, bestselling author and home-based business guru Priscilla Y. Huff has run a successful writing business out of her home while balancing her family life. In fact, this book, now in its third edition, is proof of her success. Her valuable advice on what works—and what doesn't—is available to you. From start-up costs to potential income, this book shows you how to: ·Choose the perfect home-based business from 101 of the best: customer service, arts and crafts, entertainment, computer and high tech, mail order, home-based distributorships and franchises, and many others ·Take the first steps to starting any business ·Find and use valuable resources, including local, state, and federal government sources; business and professional associations; books, Web sites, and other publications ·And much, much more! You'll also find inspiring stories from businesswomen who have achieved success and financial reward. If you've ever dreamed of owning your own business, this book should be your first investment. From the Trade Paperback edition.

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By:"Tyler G. Hicks"
Published on 2010-04-21 by Crown Business

Turn Your Dream of Starting a Home-Based Business into Reality! It's incredibly easy to start a money-making business right from the comfort of your own home. Millions of people just like you are enjoying the freedom—and extra income—of working for themselves. You can too. In 199 Great Home Businesses You Can Start (and Succeed In) for Under $1,000, home-based business guru Tyler Hicks shows you how to achieve your work-at-home dream. Inside you'll learn the secrets to: ·Choosing the home-based business that's just right for you ·Getting started in your business with minimal cost ·Building your fortune doing what you love ·Running a business from home while keeping your day job ·Using the Internet to advertise and promote your home-based business ·And much more! This invaluable book will help you begin your promising new life today as a successful home-based entrepreneur! From the Trade Paperback edition.

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By:"Katherine Miller","Joshua Barbour"
Published on 2014-01-01 by Cengage Learning

ORGANIZATIONAL COMMUNICATION: APPROACHES AND PROCESSES presents organizational communication from both a communication and managerial perspective. Professor Miller's clear writing style and consistent use of examples and case studies result in a text that you'll find easy to understand. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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By:"Leslie Kelly"
Published on 1995 by McGraw-Hill Professional Publishing

Prepares trainers for the technical demands of the 21st century. Includes technical training; instructional design; group training; individualised instruction; skilled trades programmes; adult learners.

This Book was ranked 40 by Google Books for keyword Management Skills Training Book.

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By:"Wen-Szu Lin"
Published on 2012-12-01 by

The China Twist is the firsthand story of two Wharton MBAs who brought a beloved US food franchise to China and encountered outrageous obstacles that will make anyone in business laugh, cringe and think twice about doing business in Asia.

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By:"Robert Webber"
Published on 2012-12-10 by Macmillan International Higher Education

An Introduction to Franchising is a concise yet comprehensive guide to the world of franchising. Looking at the field from the perspectives of the franchisor and the franchisee, the book offers a good balance between the theories behind good franchising practise, and hands-on practical guidance. Applied theory is evident in the broad range of real-life case studies included in the book. With many of the world's leading companies operating franchise models, this book will offer readers a genuine insight into the potential advantages and disadvantages of franchising. The book also examines the financial, legal and ethical implications of franchising, whilst anticipating future concerns and challenges for the franchising model. An Introduction to Franchising is an essential guide for all students of franchising, entrepreneurship and marketing. It is also a must-read for anyone wishing to start their own franchise business.

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Sunday, May 27, 2018

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By:"Stewart Culin"
Published on 1992 by U of Nebraska Press

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By:"Bob Glickstein"
Published on 1997 by \

Yes, it is possible to be all things to all people, if you're talking about the Emacs editor. As a user, you can make any kind of customization you want, from choosing the keystrokes that invoke your favorite commands to creating a whole new work environment that looks like nothing ever developed before. It's all in Emacs Lisp -- and in this short but fast-paced book. GNU Emacs is more than an editor; it's a programming environment, a communications package, and many other things. To provide such a broad range of functions, it offers a full version of the Lisp programming language -- something much more powerful than the little macro languages provided in other editors (including older versions of Emacs). GNU Emacs is a framework in which you can create whole new kinds of editors or just alter aspects of the many functions it already provides. In this book, Bob Glickstein delves deep into the features that permit far-reaching Emacs customizations. He teaches you the Lisp language and discusses Emacs topics (such as syntax tables and macro templates) in easy-to-digest portions. Examples progress in complexity from simple customizations to extensive major modes. You will learn how to write interactive commands, use hooks and advice, perform error recovery, manipulate windows, buffers, and keymaps, exploit and alter Emacs's main loop, and more. Each topic is explored through realistic examples and a series of successive refinements that illustrate not only the Emacs Lisp language, but the development process as well, making learning pleasant and natural.

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By:"Carol Corbin"
Published on 2017-08-21 by

Welcome to Strategy for Small Business Marketing. In this book, I'm going to walk you through the ins and outs of marketing on a small budget with a small team. This includes everything from evaluating your brand, to looking at the wide array of marketing channels. Along the way, I'll show you how to identify your value proposition, size up your competition, and look closely at creating your first marketing plan. We'll also explore the various advertising opportunities available to you. There, I'll be giving you insights into each of the major options along with helpful tips to make your campaigns a success. This book is included: Chapter 1 - Getting started Who is this book for? Understanding how small business marketing is different Developing a marketing approach Chapter 2 - The foundation Identifying and segmenting your target market Defining your value proposition Sizing up the competition Evaluating your market share Chapter 3 - Your Brand Auditing your existing marketing Understanding the importance of branding Chapter 4 - Marketing Channels Defining concepts of earned, owned, and paid Defining marketing channels Selecting which marketing channels to use Chapter 5 - Crafting your creative Selecting information for your creative Developing a marketing calendar Chapter 6 - Advertising opportunities Implementing an online marketing campaign Personalizing marketing with direct mail Developing and executing a public relations plan Chapter 7 - Professional helps vs. Working alone Deciding if you need professional marketing help Marketing as a team of one Chapter 8 - Measuring your results Collecting and analyzing data Understanding attribution and the customer journey Seeking customer feedback Together, we'll even be looking at how to decide when it's time to bring in professional help, and we'll spend some time making sure you understand the best ways to measure your results. Whether you're looking to start your own home-based business, or joining a small company as a marketer, you'll find the skills you need to connect with your customers all in this course. Let's get started.

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Saturday, May 26, 2018

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By:"Chris Aquino","Todd Gandee"
Published on 2016-07-26 by Pearson Technology Group

Front-end development targets the browser, putting your applications in front of the widest range of users regardless of device or operating system. This guide will give you a solid foundation for creating rich web experiences across platforms. Focusing on JavaScript, CSS3, and HTML5, this book is for programmers with a background in other platforms and developers with previous web experience who need to get up to speed quickly on current tools and best practices. Each chapter of this book will guide you through essential concepts and APIs as you build a series of applications. You will implement responsive UIs, access remote web services, build applications with Ember.js, and more. You will also debug and test your code with cutting-edge development tools and harness the power of Node.js and the wealth of open-source modules in the npm registry. After working through the step-by-step example projects, you will understand how to build modern websites and web applications.

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By:"John F. Hughes","James D. Foley"
Published on 2014 by Pearson Education

Revised ed. of: Computer graphics / James D. Foley ... [et al.]. -- 2nd ed. -- Reading, Mass.: Addison-Wesley, 1995.

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By:"Jeffrey J. McConnell"
Published on 2006 by Jones & Bartlett Learning

Computer Graphics & Graphics Applications

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By:"David LEE Kuo Chuen"
Published on 2015-05-05 by Academic Press

Incorporating currencies, payment methods, and protocols that computers use to talk to each other, digital currencies are poised to grow in use and importance. The Handbook of Digital Currency gives readers a way to learn about subjects outside their specialties and provides authoritative background and tools for those whose primary source of information is journal articles. Taking a cross-country perspective, its comprehensive view of the field includes history, technicality, IT, finance, economics, legal, tax and regulatory environment. For those who come from different backgrounds with different questions in mind, The Handbook of Digital Currency is an essential starting point. Discusses all major strategies and tactics associated with digital currencies, their uses, and their regulations Presents future scenarios for the growth of digital currencies Written for regulators, crime prevention units, tax authorities, entrepreneurs, micro-financiers, micro-payment businesses, cryptography experts, software developers, venture capitalists, hedge fund managers, hardware manufacturers, credit card providers, money changers, remittance service providers, exchanges, and academics Winner of the 2015 \

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