Download Marketing in Small Businesses PDF Free

Download Marketing in Small Businesses PDF Books
By:"Brian Kenny","Karen Dyson"
Published on 2016-07-22 by Routledge

Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business. It focuses on the nature of marketing and the benefits of its applications, even where resources are limited. Stressing the marketing strategy issues and the need for marketing information, it discusses the scope and limitations of marketing and its relevance for small businesses. The book covers specific areas of marketing decisions relating to product, pricing, distribution and promotion and it also deals with specialist themes, notably international and government markets, franchising and technology. Case examples are included throughout the text, and detailed case studies are given at the end of each chapter.

This Book was ranked 27 by Google Books for keyword Small Business Marketing Book.

Download Marketing in Small Businesses PDF Books Free

Download Marketing in Small Businesses PDF Free

Download Marketing in Small Businesses Books Free

Download Marketing in Small Businesses Free

Download Marketing in Small Businesses PDF

Download Marketing in Small Businesses Books